IDC nennt Erfolgsfaktoren für erfolgreiche FMC Dienste und prognostiziert ein Marktvolumen von 2,65 Mrd. US$ für Westeuropa im Jahr 2011

Wie das Scheitern von T-One gezeigt, hat tun sich Netzbetreiber teilweise noch schwer FMC Dienste erfolgreich im Markt zu positionieren.

In einer jüngst veröffentlichten Studie (Fixed-Mobile Convergence in Western Europe 2006–2011: Still at the Starting Gate) nennen die Analysten von IDC die Faktoren, die aus ihrer sicht zum Erfolg oder Mißerfolg beitragen: So müsse eine Positionierung als Standalone Produkt muß vermieden und der Dienst in existierende Breitband oder Mobilfunk Dienste integriert werden.

Ferner macht IDC noch Prognosen für die Markentwicklung: Von 2006 bis 2011 steigt das Marktvolumen für FMC Dienste bei einer jährlichen Wachtumsrate von 173% auf 2,65 Mrd. US$ (1,96 Mrd. € ). In diesem Zeitraum ergäben sich Chancen eher bei Privatkunden und KMUs als bei Großunternehmen.
Value Proposition of Fixed-Mobile Convergence Services Still Unclear To European Consumers, Says IDC

04 Jun 2007

LONDON, June 4, 2007 — While the last year has seen many new fixed-mobile convergence (FMC) services appear across Western Europe, it has also highlighted how truly difficult it is to get the service off the ground. In its most recent study of FMC, IDC examines the experiences of Western European operators in launching FMC services and analyzes the key factors that contribute to their successes or failures.
"Though Orange has had the most positive start with its Unik service in France, other operators have struggled," said Jill Finger Gibson, research director, IDC EMEA. "This shows that FMC technology is moving in the right direction and is not the major hurdle to FMC adoption, at least in the consumer segment. That hurdle is getting the customer proposition correct, launching the service only once the necessary prerequisites are in place, and positioning an FMC service as a 'must-have' rather than a 'nice-to-have.'"
IDC believes that operators that are considering consumer FMC services should avoid positioning FMC as a new standalone product. Instead, it should be positioned as a complement to existing broadband and mobile services. In particular, operators planning on launching an FMC service need to ensure that a significant number of their existing broadband subscribers are already familiar with and using home networking equipment. Ultimately, home broadband penetration combined with home network penetration is the necessary prerequisite for the launch of an FMC service.
Based on the technology and service developments over the past year, IDC estimates that the FMC services market in Western Europe will grow at a compound annual growth rate (CAGR) of 173% between 2006 and 2011, reaching $2.65 billion by the end of the forecast period. During the forecast period, the major FMC opportunity will be in the consumer and small/medium business segments rather than the large enterprise segment. The first deployments of FMC have been consumer and have shown that if the messaging, pricing, and device offers are right, people will buy the service. IDC believes that significant penetration of FMC in the enterprise sector will only occur after 2011, as the technologies needed for enterprise FMC to appeal to business technology decision-makers are still in the development stages, and enterprise adoption of new technologies is a gradual process.
IDC's Fixed-Mobile Convergence in Western Europe 2006–2011: Still at the Starting Gate (Doc #HT02P, May 2007) forecasts the market for FMC services in Western Europe in subscribers and end-user spending. It reviews the main developments in FMC in the region, discusses FMC drivers and inhibitors, and recommends key actions for current and future players in the FMC market.

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Jill Finger Gibson