Yankee Group: Der Hype war verfrüht, doch hat FMC großes Potential die Geschäftskundenmarkt zu erschüttern

FMC Angebote für Geschäftskunden sind in Europa und vor allem in Deutschland rar gesät. Dies belegt nun auch eine Studie der Yankee Group: Nur zwei Pozent aller Europäischen Unternehmen setzen demnach konvergente Dienste ein. Noch schlechter ist die Quote allerdings in Nordamerika.

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Der Grund für diese niedrigen Werte sei der Fokus bei der Vermarktung auf den Kostenaspekt. Daher stuften zwar 29% aller befragten IT entscheider FMC als "nice to have" ein, sähen es aber nicht als zentralen Bestandteil ihrer Planungen. Yankee Group folgert daraus, daß Telcos mehr Wert auf den möglichen Produktivitätszuwachs legen sollten.

Das Fazit, das Brian Kotlyar von der Yankee Group zieht, ist dennoch positiv: Zwar sei der Hype um FMC verfrüht gewesen, doch sei der Tag nicht weit, an dem Konvergenzdienste einen bedeutenden Anteil am Geschäftsundenmarkt inne hätten.

Yankee Group Pressemitteilung:

Yankee Group Says Fixed-Mobile Convergence Hype Is Fading

Adoption Stalled and Technology Maturing, FMC Messaging Must Focus on Productivity

Boston, MA, September 12, 2007—Yankee Group today revealed that fixed-mobile convergence (FMC) has strong potential to shake up the communications market for enterprise voice and mobility, but focus must shift from cost-savings to productivity in order for adoption to take-off. Today, FMC is sold with a focus on reducing cost for the enterprise, but with the subtext of productivity benefits for the end user. A consequence of this feature-focused approach is that FMC will not be the growth driver many carriers expect. Instead, it will be a necessary feature in carrier portfolios.

According to the recently published Yankee Group Note, Productivity Is the Prettier Face of FMC, enterprise adoption of FMC remains low. According to the Yankee Group Anywhere Enterprise—Large: 2007 European Fixed-Mobile Convergence Survey, only 2% of enterprises have deployed FMC. This number is even lower in the US and Canada. Competition from alternative mobility initiatives, technological immaturity and reduced priority placed on voice communications by IT decision-makers have contributed to this perception and low adoption rate. In addition, 29% of IT decision-makers surveyed in the Yankee Group Anywhere Enterprise—Large: 2007 US Fixed-Mobile Convergence Survey consider the technology nice to have, but not a critical application on their IT/networking road map. When combined with an adoption rate of less than 2%, this statistic does not bode well for FMC as it is currently configured and marketed.

"The FMC hype was a bit premature, but the day is not far off when FMC will play a major role in the way many people work," said Brian Kotlyar, research associate in Yankee Group's Enterprise Research group. "Integrating voice into mobile applications will be the new frontier for FMC. This will enable true differentiation between the FMC offerings of today that revolve exclusively around voice and the FMC applications of tomorrow that will enrich mobile data and increase Anywhere Enterprise™ productivity."

Despite the warning signs, vendors are moving forward with FMC offers. As a result, service providers must make FMC part of their road map or be left behind. Yankee Group recommends FMC vendors revamp their FMC products and marketing to include a focus on worker productivity benefits. In addition, building partnerships with application and integration specialist will help vendors drive FMC into enterprises more effectively because it will be part of the toolkit they bring to bear on real business problems of enterprises.

NOTE TO EDITORS
* Brian Kotlyar, Yankee Group research associate, 617-598-7361, bkotlyar@yankeegroup.com
* Christina Oh, public relations manager, 617-880-7238, coh@yankeegroup.com

YANKEE GROUP (www.yankeegroup.com)
The people of Yankee Group are the global connectivity experts™—the leading source of insight and counsel for builders, operators and users of connectivity solutions. For nearly 40 years, Yankee Group has conducted primary research that charts the pace of technology change and its effect on networks, consumers and enterprises. Headquartered in Boston, Yankee Group has a global presence including operations in North America, Europe, the Middle East, Africa, Latin America
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