IDATE schätzt das Marktvolumen für FMC Dienste auf 900 Millionen €

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Die Analysten von IDATE haben den Geschäftskundenmarkt für FMC Dienste untersucht und kommen dabei in Ihrem 90-seitigen Report "Fixed-Mobile Convergence in the Business World" zu interessanten Ergebnissen.

So schätzen sie das Marktvolumen in den gößten Westeuropäischen Staaten (Frankreich, Spanien, Italien, Deutschland und Großbritannien) auf 900 Millionen € im Jahr 2013, was 4% der Mobilfunkumsätze entspräche. FMC könne daher den sinkenden ARPUs entgegenwirken.

Beim Vergleich der Konvergenz der Inbumbents in diesen fünf Ländern Angebote stellt IDATE unterschiedliche Ansätze fest: Konvergenz aus Tarif, Endgeräte und Diensteebene. (Siehe auch "Was ist FMC?")

Der Nutzen aus Netzbereibersicht liege in: Kundenbindung, Kundenrückgewinnung, ARPU-Stabilisierung oder sogar -Steigerung bei großen Projekten.

Andererseits sei gerade in Zeiten der Krise der notwendige Aufwand für Einführung und Betrieb ein großes Hindernis für solche Dienste.

Die Bausteine für FMC Dienste sehen laut IDATE wie folgt aus:
Building Blocks

(GK)

IDATE Pressemitteilung:

IDATE NEWS 486
23 September 2009
For immediate Release

23/09/2009

Revenues generated by the fixed-mobile convergence solutions forecast to be worth 900 million EUR in the five main Western Europe countries

Fixed-Mobile Convergence in the Business World

This report examines the current status of fixed-mobile convergence services in the business market through an analysis of the solutions being marketed by the leading carriers in five Western European countries: France, Germany, Spain, Italy and the UK. Drawing on a survey performed in France in 2008, the report provides a number of indicators on the enterprise fixed-mobile convergence and VoIP markets, along with estimates of the fixed-mobile convergence market for businesses.

IDATE estimates that by 2013, the fixed-mobile convergence market – which is one of the mobile services sector’s building blocks – could be generating 900 million EUR in revenue in the five countries listed, accounting for 4% of mobile services revenue. This trend would help operators turn the tide on the trend of shrinking ARPU of past several years which has occurred as a result of price wars.

A rather large and disparate offering

An examination of the catalogue of offers marketed by Western Europe’s top five operators reveals a broad diversity of fixed-mobile convergence (FMC) solutions. They may differ either because an operator employs a different strategy in each country where it does business, or because operators position themselves differently in national markets for specific strategic, technical or economic reasons.

Operators may incorporate one or several types of fixed-mobile convergence solution in their line-up:
• price convergence: the same rate plan for fixed and mobile calling;
• convergence of services: the same line of services available regardless of whether the call originates on a fixed or mobile phone, with optimised calling costs;
• handset convergence: a dual-mode handset with advanced features for fixed and mobile calls.

For operators, fixed-mobile convergence solutions constitute a tool that helps them to:
• keep customers by taking charge of all of their fixed and mobile access needs, along with voice and data services in the case of integrated operators;
• boost their capacity to win back customers who have switched over to the competition;
• diminish the erosion of average revenue per user (ARPU) for fixed and mobile calling;
• for big projects aimed at large SMEs or large corporations, the ability to offer integration, operation and maintenance solutions to enhance overall ARPU per customer: this is particularly true for integrated operators that market a wide array of services associated with their core business of telecom solutions provider.

Market forecasts

Revenue generated by fixed-mobile convergence services in the five largest Western European markets could reach 900 million EUR in 2013.

These offerings would enable operators to turn the tide to some degree on the trend of shrinking ARPU of the past several years.

The biggest obstacle for the enterprise fixed-mobile convergence market is nevertheless the added costs involved, in terms of both investments in equipment and higher operating costs, which for businesses could outweigh the benefits to users. In these times of crisis, cost-cutting measures are proving an impediment to the adoption of this type of service.

Although a company may see a real advantage in using a single vendor for all their telecom services (single invoice, single point of contact for all voice and even data solutions, single customer support centre, etc.), it nevertheless remains that negotiations for renewing solutions will be harder. This is even truer for large accounts where there is often a desire to have several suppliers for the different telecom solutions used in the workplace. The single vendor argument could thus also prove an impediment to the adoption of fixed-mobile convergence solutions.

Guillaume Goudard
Project Leader – «Fixed-Mobile Convergence in the Business World» (Innovation Report, 2009) g.goudard@idate.org

About IDATE
Founded in 1977, IDATE is one of Europe’s foremost market analysis and consulting firms, whose mission is to provide assistance in strategic decision-making for its clients in the Telecom, Internet and Media industries, through the following two areas of activity: Consulting & Research (an independent consultancy and publication of a catalogue of market reports) and the DigiWorld Programme (a member-supported annual programme: DigiWorld Club, DigiWorld Summit, DigiWorld Yearbook, and Communications & Strategies economic review).
For more information visit www.idate-research.com.

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